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Enhancing User Experience for Online Shopping (Walmart)
Information Architecture
Role
Project Context
UX Strategist
Academic Work (NYIT)
3 weeks (2024)
Users have to be conscious about clicking on this white space to stay on the home page.
*Violating user freedom*
Users can't scroll through the recommendations under search in absence of scroll buttons.
*No Accessibility*
Users have click and open the product every time to check whether they want the product or not
Information hidden: Whether its federal or state tax
Picture hidden: How big/small the head of the vacuum cleaner looks.
Picture hidden in desktop version too.
*Wasted white space*
Fixing this is important as users usually decide to buy a product by looking at the image of the product from recommendation before adding it to the cart. *Time consuming*
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The 'Add' button is moved down after the product details which lets the user to see the full preview image of the product.
In this case the User can see whether the product is federal tax or state tax without clicking on the product.
*User has the complete freedom of clicking anywhere to close the search bar.
*The recommendations can be scrolled even without using the buttons.
*The add button is moved down letting the user see the full image.
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